Lovania Nurseries extend the season with impulse colour
The challenge of keeping good impulse items in the plant area in the quieter months is an issue faced for most centres. Lovania Nurseries have addressed this issue by the extension of their plant range to allow centres to bring in a range of impulse items from their ‘one stop shop’.Paul Taylor explains: “This point in the year there are still plenty of visitors to garden centres, but it is also a time when stock levels are under great scrutiny.
"Our range of packages such as a minimum 1 trolley order means that ‘seasonal essentials’ such as gentians can also be combined with other colourful shrubs and herbaceous plants. Similarly we are able to offer sale and exchange packages for the alpine plant section to keep displays colourful and selling through." The approach builds upon the concept developed this year and has resulted in the company having its best year so far. Lovania Nurseries are located in the Atrium, stand NB84.
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