Football crazy: Euro 2016 promises sales bonanza
|
Prepare to be amazed by some very special football skills on the Johnsons Lawn Seed stand (18H26-K25). Why? Read on… Johnsons see next year’s Euro 2016 tournament as an exciting sales opportunity for garden centres. Around 80% of the seed used to create the pitch at the Park des Princes stadium in Paris where the final will be staged was supplied by Johnsons’ parent company DLF Trifolium – and is the same mixture sold by Johnsons as Turfline. “We believe Turfline will appeal to consumers who want to buy into a little bit of that occasion,” said Guy Jenkins of Johnsons. Johnsons hired footballer John Whetton (pictured left ond on the cover page), 26, former Derby County professional and now the UK’s Freestyle Football champion, to demonstrate his art for the benefit of visitors. John has been earning a living by demontrating his ball control skills since leaving Derby nine years ago, exciting spectators at events and competitions all over the world.
|