Why not “Dare to Sell Different” in 2020? Make sure that Treadstone Products is on your list of ‘must visits’ at Glee this year. Fresh from the company’s double GIMA awards win for its innovative ClipGlove range, Treadstone will be launching a whole host of new products at the show.
Dean Winters, Head of Brands says:
“There will be innovation in all of our brands for 2020, not just ClipGlove. Our ever-popular Peter Rabbit collection will see the addition of a range of Garden Clogs and there’s lots new in The Good Life, our core garden range.”
The company is particularly excited about two new ranges it is adding to The Good Life, which have some strong eco credentials.
Winters adds:
“We will be unveiling these new ranges on the first day of the show. One of them is a totally new category for us, and features 100% recycled and recyclable plastic, whilst the other is a new concept to help reduce single-use plastic packaging. Both are really timely ideas which also will look great in store.”
ClipGlove will see two new promotional glove concepts added to the range, alongside a space-efficient backwall merchandising unit. The range enhancements firmly establish ClipGlove as the ‘must have’ brand for garden gloves.
ClipGlove gets its name from the addition of an aluminum Carabiner clip, which keeps glove pairs together when being stored away so that they do not get lost. Retailers appreciate the clip and how it prevents torn header cards and allows consumers to try on both gloves easily in store plus of course how it enables the gloves to be clipped to the user’s belt, ensuring they are always to hand.
Look out here for more information in tomorrow’s GTN, but why not see the new ranges for yourself at Treadstone’s stand located at A49 in Hall 8.