Meadow View Stone – Growth through Ideas and Inspiration
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Meadow View Stone’s ‘Growth through Ideas and Inspiration’ is a new concept in Point of Sale merchandising which enables Garden Centers to increase sales and consumer spend in the hard landscaping sector.
By understanding that the need to inspire and educate the consumer to encourage spend has never been greater and with POS merchandising being an intrinsic part of this process Meadow View have re-designed their entire POS collection around this concept. All their POS now features awe-inspiring lifestyle shots of their products featured in simple effective schemes, which have been designed to inspire the consumer, and strongly promote cross sales into other relating product areas.
Carl Curson the Landscaping Manager at Taverham Garden Centre remarked “The new re designed POS installed this year from Meadow View stone has a better visual impact which draws customers over to the display area with its additional height. Improved product information on the boards, real life background shots and clear, precise product photos have really given a boost to the decorative aggregate display area. Link sales into rockery and paving helps keep the turnover figures healthy. A real improvement from a trusted supplier who we hope to be in business with for years to come. The cutting edge POS from Meadow View Stone has kept the centre looking fresh, upbeat and on par with market trends”.
Linked to their new POS is an informative web portal which provides information on all the products as well as delivering advice and tips on creating hard landscaping features. As today the decision on what gardeners do with their gardens is often made at home using the Internet, this development from the POS was essential and helps drive customers into Meadow View stockists with a shopping list.
With the intent to make products more accessible to stockists, Meadow View Stone have combined their three distinct product collections of aggregates, stoneware and paving together in one concise but extensive catalogue. Furthermore, this entire product collection is distributed from their central depot, giving stockists complete flexibility to mix and match this comprehensive collection of products to meet order parameters. With a new state of the art production facility due to be commissioned in the South East in the New Year, Meadow View Stone stockists can be assured of the very best prices and product availability at all times. We are delighted to invite garden centre owners and buyers to a VIP presentation of our ‘Growth through Ideas and Inspiration’ including the launch of exciting new products, on our stand 20H20-J21 at Glee – 12th September 2016, Birmingham NEC, UK For further details of our NEW POS range please contact our Sales Director, Simon Routledge on 078910 42537 or Head Office on 01948 841607.
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