Kelkay have turned the sales and merchandising of aggregates into a retail art with their range of branding, packaging and point of sale developments that have driven the category value ever upwards in recent years. It remains a seasonal business, however, with the cold winter months relatively quiet in the aggregates category.

In seeking to grow and smooth this seasonality, Kelkay have also developed added value pot toppers and coloured aggregates that extend onto the patio and into the home where they have become an added purchase around pots and plants.

Now they have developed a new range of products and unique brand proposition that will take aggregates into the heart of the seasonal indoor decorative market. The Stone Co. is a range of beautifully versatile decorative stones and other natural materials that are designed to complement the Christmas décor category.

Available in White, Gold, Copper, Silver, Red and Green collections, the range is ready merchandised on a quarter pallet display that comes with a dual sided header – making the point of sale appropriate for both festive seasonal and standard merchandising.

Sarah Winn, Group Head of Marketing said “The market for decorative accessories is set to grow by over 20% by 2021. We understand that garden centres will continue to invest in this growing market – and we think there’s a gap for The Stone Co.”

The Stone Co. product is supplied on a quarter pallet with each stackable tray removable to allow product to be displayed in colour themed areas. Products on the range are competitively priced with a recommended retail of £4.99.

To find out more about Kelkay  and their successful garden landscaping products, go to www.kelkay.com or e-mail the general enquiries office on salesenquiries@kelkay.co.uk or call to speak to us on 01405 869333

For more information on The AMES Companies go to http://global.ames.com

Kelkay The Old Airfield, Heck & Pollington Lane, Pollington, East Yorkshire, DN14 0BA