In This Issue
Excitement mounts as Glee 2021 opens its doors today - UPDATED
Day One opening times
Glee 2021 Show Guide available online
Don’t miss out – register for Glee now
Vote now for the Best Buyers of the past 18 months - The Glee Buyers Power List
Evergreen Green Care launches Miracle-Grow pesticide-free range
Rockery retailing made easy by Altico
Burgon & Ball: new ideas, exciting developments
Taylors Bulbs launch new Kids Grow Your Own kits
Swing by the Deco-Pak stand for ‘crazy’ look at its 2022 offering
Sowing seeds of the future
New Honey & Wild additions set garden décor trends
Primus launch its latest catalogue exclusively at Glee
A glove for every task and every type of gardener
New products to strengthen the hard landscaping category
Vivid animal sculptures that create a smile from Apollo
Tap into key trends and create opportunities with Primeur’s new MultyDeck
Carbon Gold offers a unique peat-free range
Norfolk Leisure turns up the heat
Starring TV role for Protek products
High-quality range of peat-free, coir-based composts
Experience counts for EPoS specialists
Amazing year for Patio Black Spot Remover
Cut above the rest – ARS Japanese Pruning Range
Words of wisdom from Traeger Grill-master
Ecommerce Ready Garden Furniture
A quality product from a quality supplier
Westland leads the way in sustainable gardening
Sizzle next summer with HJ Hall’s new SS22 Collection
Impressive range of water features from Hamac Trading
Hozelock continues to expand 2022 product portfolio at Glee
Specflue offers something for every garden and budget
New products and expansion plans from Garland
Henry Bell delighted to introduce new Wildlife Range
The Campingaz® Attitude range is perfect for those with limited outdoor space
Why buyers won’t want to miss The Real Soil Company
One-stop-shop supplier of multiple brands
A Glee greeting from Woodmansterne
Bloomin Amazing is a firmly establish bestseller
Pedigree Garden goes from strength to strength
Pot-mate is a simple yet great idea from hobby gardener
Algon: simple to apply and gives great results
Hygeia strengthen sustainably sourced range
Dizmezs increase manufacturing capacity after record year
Ondulin's EASYLINE PoS display units take centre stage
Natural palm leaves turned into sustainable tableware
Pleydell Smithyman... strategic approach for future
Yorkshire Flowerpots to showcase British made terracotta planters
Honeyfield’s to take the lead on their newest innovation
Quality gloves for the fashion conscious gardener
Gro Expert brings professional strength plant feeds to garden market
Kin chooses Glee to launch Clever Pots to garden trade
Glee introduces COVID-19 Status Checks
Glee 2021: COVID-19 measures FAQ
Floral Thursday is back!
New date announced for next year’s Glee
Top reasons why plant buyers should visit the Glee Green Heart
Glee Daily News brings you all the latest Glee news
More exciting brands confirmed for Glee 2021
Get ahead of the curve with Glee bestsellers
Enter the GIMA Innovators Seed Corn Fund
Everything you need to know about PAW @ Glee 2021
Glee 2021 content programme details unveiled
Gardenex plays host to International Buyers’ Centre at Glee
Glee Sustainability Report
Get your copy of GTN Xtra
New products, Glee association with GTN
10 reasons not to miss Glee 2021
Excited to be back at Glee - GTN September, Glee Preview Issue, on-line here
News Update
Glee 2021 Show Guide available online

The Glee 2021 Show Guide is now available in digital format as well as being a printed version available free at the exhibition. To view the online Show Guide click here.

Read your Glee Show Guide On-line here
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Glee Daily News Newsdesk:



Everything you need to know about PAW @ Glee 2021


As a leading showcase of pet product suppliers, trendsetters and emerging brands, PAW at Glee 2021 is set to be a thriving platform for any retailers wanting to optimise the ‘pet pound’.


Focusing on the health and wellbeing of our pets, PAW will provide a true destination for pet buyers who want to source the very best pet and animal products; products that are designed in response to the latest trends and consumer demands. The sector is also supported by leading pet trade associations PetQuip and the Pet Industry Federation, together providing access to a raft of information and business support for those navigating the pet sector.


Talking about the association’s support of PAW, Alexandra Baker, Chief Operating Officer at the Pet Industry Federation said: “The Pet Industry Federation is delighted to have partnered with PAW at Glee this year. As the first face-to-face trade show for the pet industry since restrictions have eased, PAW will provide a welcome platform for pet retailers and other pet businesses to browse new products and speak to suppliers from a wide range of exhibiting companies. Whether you want to find new products, pick up new tips or just get a feel for what’s happening in our industry at the moment, it promises to be an exciting event and our team are looking forward to connecting with pet businesses there.”


PetQuip’s Director General, Amanda Sizer Barrett, added: “The PetQuip team is looking forward to meeting buyers at the first face-to-face event for the sector this year. PAW and Glee are showcasing a wide variety of products and we are looking forward to seeing members and prospective members on the PetQuip stand 6C01. There pet products companies can find a wealth of information about exporting internationally, advice on emerging markets, details of our forthcoming meet the buyer events. We are also looking forward to meeting pet product buyers from the UK and internationally on the International Buyers’ Centre and in the Club (20J-50), where accredited buyers can take advantage of a range of facilities and register their pet product and garden sales leads with the PetQuip and Gardenex team.”


There is no doubt that the role of pets has changed dramatically in the last decade. Our furry and feathered friends (and everything in between) are no longer regarded as just pets, instead they are being viewed as one of the family. Even in turbulent economic times, pet owners are putting their pets’ wellbeing before their own – and that’s music to the ears of pet retailers everywhere. However, the events of the last 18 months have further cemented the importance of some themes which were just started to take shape in early 2019, with many of the brands at PAW 2021 offering products that fit these vital trends.


Pet brands both new and established are quickly developing an offering that taps into the demands of pet parents and pets alike. Whether it’s providing options to suit organic or vegan diets, finding the balance between nature and science, developing age-specific ranges and ranges that focus on the mental wellbeing of pets, or committing to reducing their ecological paw print, the pet care sector is so much more than just ‘food’ and ‘toys’.


Additionally, in stark contrast to declining High Street spending, the pet care market is buoyant as consumers spend more disposable income on luxury pet accessories and treats. No matter political or economic pressures, our pets will still need feeding, grooming and caring for, underpinning the strength of the sector and helping to explain why the pet care market in the UK is now worth an estimated £6.2billion ((Statista report, June 2021).


This ongoing expansion of the pet sector is a key reason why PAW, part of the Glee exhibition at Birmingham’s NEC on 14th - 16th September, is a vital area of the show. This year’s PAW will be a hotbed of seven sub-categories – grooming, pet food, pet accessories, wild animal wellbeing,
bird feeders, pet toys and wildlife gardening – and promises to guide buyers across all sectors to more innovative products than ever before thanks to the plethora of new and emerging brands that have confirmed their attendance at the show.


Look out for brands such as Edgard Cooper who will be making its debut at Glee in 2021, bringing with it a new range of naturally tasty pet foods, which includes its first-ever plant-based offering. Backed by sustainable packaging, Edgard Cooper will also be using Glee to tell the market more about its Zero Pawprint Plan – a special strategy to make a positive impact upon the planet by 2025.


Why not also make a beeline for Hownd. Established in 2015, Hownd has evolved into a multi-award-winning ethical lifestyle brand for dogs offering 100% plant-based health, wellness and hygiene products under one roof.


Echoing this trend for healthy and natural foods will be Kelso and Titch, whose treats are handmade using only natural human-grade ingredients, with no salt, sugar, artificial colours or flavours added.


At Vetark the company mission is to change the landscape of exotic and companion animal nutrition with its unique range of nutritional supplements and treatments. Founded in 1988 Vetark has established itself as market leaders in animal nutrition and are used and recommended by vets, universities, zoos, scientists and pet owners, offering peace of mind for retailers looking to stock the Vetark ranges.


Pet grooming innovation will be presented by Sniffe & Likkit, a brand-new pet-centric range of luxury naturally scented grooming products, fun gifts and tasty treats. Quintessentially British, the boutique collection has been specially created with a 100% natural calming aromatherapy oil scent made of a blend of cedarwood, vetivet, petitgrain, ho leaf and juniper berry essential oils, along with a natural plant-based deodorant to help waft away woofy whiffs!


Joining the grooming line-up will also be Furrish, who has developed as an at-home grooming brand with everything needed for a pleasurable home grooming experience, using trusted and gentle products for every stage of a dog’s life, and Bugalugs. Based in the Lake District, Bugalugs, offers vegan, pH balanced, shampoos, nose and paw balm, colognes, deodorising sprays, detangling and sprays, all suitable for puppies aged eight weeks and above.


Elsewhere, Scoff Paper will be launching the world’s first greetings cards made entirely for dogs to eat, whilst Collarways - an independent distributor – will be showcasing its range of high-quality accessories for dogs and cats.


Goodchaps – a passionate team of dog lovers who have created healthy, high-quality treats and toys – will also be using PAW at Glee to make more noise around its environmentally friendly practices, including sustainably sourced ingredients, 100% unbleached cotton in its toys, and its packaging which is 100% plastic-free and biodegradable, compostable or recyclable.


Another pet accessory brand retailers won’t want to miss will be Mimi's Daughter.  Specialising in 100% eco-friendly pet products meticulously handcrafted with love and care by expert artisans in Nepal.


Pet tech will be on display from Weenect, leaders in the field of GPS tracking for pets, whilst Aqueos will display its collection of alcohol and bleach-free pet disinfectants, shampoo and first aid products, and PawPride will be showcasing mass appeal pet products such as cooling mats, pet travel essentials and grooming musts.


In addition to this profile of exciting brands, pet products will also be celebrated within the annual Glee New Product Awards. Shortlisted-entries will be presenting their products to the judges at 10:30am on Wednesday 15th September, with the 2021 judging panel having the tough of choosing a winner for each of the pet-related categories including Garden Wild Bird and Wildlife Products (Wild bird feeds, feeders, wildlife products etc), Pet Clothing Product, Pet Toys and Entertainment, Pet Accessories (Collars, Leads, Muzzles, Harnesses), Pet Health, Grooming and Cleaning, Pet Bedding and Travel (housing, carriers, cages, baskets), Pet Food and Treats and Pet Technology.


Find out more

With so much to see under one roof – including Glee’s wider portfolio of brands across seven other key product sectors – this year’s event is a must-attend for retailers wanting to expand their offering (and profitability!) in 2022.


Registration to the 2021 event is now live. Simply visit to secure your free ticket.

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