Making its industry debut at this year’s Glee, the latest new product innovation from the UK’s number one weedkiller brand, Roundup®, has been well received by visitors to the show.

The first non-glyphosate weedkiller for the brand, Roundup® Speed Ultra will further bolster Roundup®’s existing range of market leading products. Still tough on weeds, Roundup® Speed Ultra is a fast acting solution that will deliver visible results within one hour of application and the new formulation allows for replanting as soon as the next day.

Evergreen Garden Care, now in control of the creative license for the brand, believes that Roundup® Speed Ultra is a direct result of the need to diversify its weedkiller offering, providing a wider choice for both retailers and consumers alike.

The introduction of this no glyphosate range means that anyone with a weed problem can quickly and efficiently target weeds in those tricky areas.

Janne Hansen, Controls Category Manager at Evergreen commented: “We are pleased to announce the launch of Roundup® Speed Ultra, which will further enhance the brand’s No. 1 position in the market. Whilst continuing to support our wide range of highly effective glyphosate weedkillers, we also recognised that there was a need to diversify our product offering to provide a wider choice of formulation for consumers. Roundup® Speed Ultra is the result of that and one that we are highly confident will be as popular as the rest of the Roundup® range with both consumers and retailers alike.”

Roundup® Speed Ultra will be available in 1L and 3L bottles and will be supported with TV advertising and cut-through POS in-store throughout 2019.

For more information visit www.roundup-garden.com.