Evergreen Garden Care is investing £7m to ensure the company becomes peat-free by 2024, it was announced at Glee today.
The investment will find increased capacity for the production of raw materials like organic nitrogen, a reduction of the dependence on coir and significant new weather-proof storage facilities for the peat-free ingredients.
Announcing a raft of new Performance Organics peat-free products, including all-purpose, potted plants and fruit & veg composts, the company said it was responding to the growing demand from consumers for environmentally sustainable products, and particularly alternatives to peat.
New products manager Pery Mitsiou on the Glee stand says this is the kind of point of sale message that garden centres will be encouraged to use to promote the new Nourish & Protect range.
All the new composts will be packaged in 80% re-cycled (and recyclable) material.
The new Nourish & Protect range, in liquid and granular formulations depending on product) are designed to feed products while offering protection against attack from pests and diseases, using patented barrier materials.
The newly-developed Clear range of products, all approved under OF&G (Organic Garmers & Growers) certification, tackle a broad variety of garden and indoor pests and diseases as an alternative to the synthetic chemical formulations gardeners have relied on until now.
Janne Hansen on the Evergreen Garden Care stand at Glee today with a selection of the newly-launched Clear range of OF&G-certified organic garden care products.
The NEW Clear range was developed to resolve the barriers identified by consumer research, with the main goal to encourage gardeners to effectively and safely treat their pest and disease issues in a more considerate and environmentally friendly way.
Mark Portman, managing director of Evergreen Garden Care says: ‘‘The launch of the Clear™ Range is another exciting development for us and puts consumer trends and demands at the heart of our innovation. Our goal is to encourage gardeners to treat their pest and disease issues fast, effectively and with products which are kinder to nature. We are proud to have created unique formulas which not only offer effective protection but are also OF&G accredited and mostly made from plant-based active ingredients.”