Town & Country says its new brand image and updated ranges, unveiled at Glee today, have been going down a storm with show visitors.

With new logo, new products and new POS and merchandising, the makeover is the result of a 12-month development project following in-depth research involving end-users and retailers.

The new products will be delivered in-store in February. Meanwhile, the company’s UK sales manager Mark Butler reports that company’s current autumn sell-in ranks as its best-ever, even before Glee’s doors opened today.

Town & Country’s market and design executive Nicole Dopson says the development of the new range was a major challenge, pulled off against the clock. “In research the clear message was that everybody loves our products, our quality and our service but our ‘look’ was quite dated. We believe we have addressed that successfully to achieve a balance between products with a fashionable appeal and the core products like Master Gardener gloves that are the best sellers.”

Master Gardener and the other non-patterned lines account for around 80% of Town & Country’s glove turnover.

Chairman Barry Page says new glove merchandising display, together with re-vamped simplified packaging, will make it easier than ever for consumers to choose the right gloves for their needs. “Every garden centre in the country would benefit from having it!’ he said.