Tuesday, 15 September: 14:00 – 15:00

Customer Experience: Engaging a new generation of customers.
Many garden centres have struggled to authentically connect with new generations of gardeners. Covid-19 in many cases has opened the door to a new generation of consumers who are growing for the first time.
The key question is how you can connect with them in a way that encourages them to come into store.
Join us for this discussion as we talk about how to harness the power of online channels to drive customers to you, and what are the tips and tricks for improving in-store visual merchandising, to encourage basket size and dwell time?
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