A great first day for garden furniture and garden structure specialist, Zest 4 Leisure on stand number 20A40-C41 as it showcased new products for the 2022 season alongside its award-winning range from the 2020 show.
Among several new products, the Folding Garden Bar was very well received. Ideally suited to the massive trend for outdoor entertaining, the Zest Folding Garden Bar comes ready built for ultimate ease and enjoyment. Multipurpose, it can also be used as a potting table and folds away easily for storage in winter.
To satisfy the increased consumer demand for Grow Your Own, Zest also got a great reaction to its new Tall Vertical Herb Stand, which maximizes growing space on a small footprint and gives easy access to five separate troughs. The new Small-Space Cold Frame, which will fit onto Zest’s best-selling raised herb planter to create an easily accessible cold frame will also work as a standalone product.
Glee day one also saw great customer enthusiasm for the company’s £400,000-plus investment in product development facilities and personnel. Zest has appointed Neil Sholes into a new role as Head of Product Design and Innovation and is building an ‘Innovation Centre’ at its headquarters.
Neil’s remit for Zest is to spearhead a dedicated team researching and designing new product in line with consumer trends, driving product sustainability and further developing key concepts such as ‘easy build’. The Innovation Centre is a state-of-the-art product design and development suite including research and concept development, the latest CAD design technology, a prototyping build area, a production studio, and a marketing zone.
Meanwhile Zest has also recruited an initial four staff with further appointments planned as it ramps up its commitment to supply.
Managing director, Steve Morgan commented, “Being outdoors, feeling close to nature and enjoying our outside spaces has become more important than ever; and our current products are massively in demand. Customer satisfaction and innovation are both key to Zest and we are investing in both new design ideas and in further enhancing our systems and processes. Our goal is to ensure we remain ahead of the game in both product development and consistent, reliable product supply as we expand our range of award-winners.”
Zest 4 Leisure sells to garden centres, online retailers, and major UK groups - visit www.zest4leisure.co.uk.