In This Issue
Industry top brass meet at Leaders for Change lunch
Kelkay launch rebranded paving collection at Glee 2014
Gardman inject style into hanging basket category
Grow Your Own shows serious growth at Taylors Bulbs
Tildenet and Haxnicks....strength in partnership
Globus launch the 'glove for all seasons'
After Moss: lawns will never be the same again
Apta win two Glee New Product Awards
Deco-Pak mark 10 years with Strawberry & Cream
Whitefurze showcase new products at Glee
New wood-burning stove company Stovey launched at Glee
Bord Na Mona- bringing the Chelsea experience to the garden centre.
It’s a taste sensation on La Hacienda’s stand
Champagne winners at Catering Design Group
Just the ticket for Trolley of Booze winner
Darlac's 'turbo-charged' lopper
Grange website will help stockists to compete in digital world
Get it right every time with Plantspacer
Wot...a folding pot wot packs flat?
Pink goes down a treat on Town & Country
Urban chic for the birds and the bees
The science of mycorrhizal fungi
GIMA Innovator’s Seed Corn Fund winner confirmed
Forest confirms investment in digital assets to further enhance retail sales
G Plants unveil 80 new lines ahead of the 2015 season
Sales go from strength to strength with Resolva Liquid shots and Power Pump
Glee New Product Awards 2014: Ones to watch
Hello from the GLEE Daily News Office
Matthew Mein piece
All the industry news, as it happens
Tim Clapp is leaving Wyevale
 
Wyevale Garden Centres have confirmed to GTN Xtra this afternoon, Monday 15th September, that Head of Horticulture, Tim Clapp is leaving the business.

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Forest confirms investment in digital assets to further enhance retail sales

Forest Garden have launched new digital assets in the form of a whole host of new videos via its YouTube channel, to ensure garden centres are armed with a wide range of retail tools to drive sales, as well as offering consumers access to valuable information to help them throughout the buying process 



Digital assets being launched at Glee will feature lifestyle and inspirational content combined with product focussed videos for Forest’s entire range including sheds, trellis, arches & arbours, pergolas and fencing.

The new videos ensure that retailers can provide consumers with the information they need to help them buy in confidence, making sales easier.  Each of the new videos have been created to inspire the consumer, allow them to make an informed buying decision and supply them with other information such as post-purchase maintenance and optional extras to encourage add-on sales.

Each video will be made available for retailers to embed as part of their own website content, as well as for use within any in store digital merchandisers.  Hosted on Forest Garden’s YouTube channel, the new videos will accompany others that have been well received amongst an engaged audience, with over three-quarters of a million views in total. 

Andrew Bendall, Forest Garden’s Marketing Manager, said: “Retailers are all under pressure to provide more content for their websites and social media marketing, yet many have neither the time nor facilities to put this into effect.  By increasing our selection of digital assets we hope to help provide our customers with useful content that reflects in improved sales, whether in store or online.” 

Forest’s most popular video is currently ‘How to Build a Shed Base’ with over 200,000 views, followed by ‘How to replace a damaged or rotten fence post’ with over 150,000 views to date.  Andrew added: “This not only demonstrates the popularity of our content, but the demand for specific advice that suppliers such as ourselves are best placed to provide in order to fully assist our retail partners.”

Find out more

The new digital assets can be found on Forest’s YouTube account, www.youtube.com/forestgarden2011.  For other information about ‘Forest TV’, Forest Connect, or for technical information such as how to embed the videos, please contact Forest Garden direct via telephone: 0333 321 3135, fax: 0333 777 7081, or email info@forestgarden.co.uk.

 

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