Houseplant sales are riding the crest of a wave – and Chichester-based Hills Plants are exhibiting in Glee’s Green Heart area in the Atrium with an aspirational display of mostly UK-grown foliage plants.

It’s the trade show debut for the nursery, founded in the 1920s and majoring in recent years on meeting the demands of multiples and supermarkets. But now they are reaching out again to garden centres and targeting a younger demographic – 25 to 45-year-olds who, says Greg Hill (pictured) believe that “a bit of horticulture in their lives is good for the soul”.

The Glee stand features an exotic display piled high with a huge selection of foliage plants of different colours, heights and textures – enough to persuade any garden centre buyer of the potential of taking this category seriously.