
As one of the best-loved and most sustainable suppliers in the industry gets ready to rumble at Glee 2024, we look at five of the key reasons why you should make Primeur’s stand (8D40-E41) one of your first stops at the show.
1. The BEST Yorkshire welcome!
Primeur’s friendly and passionate team are looking forward to welcoming new and existing customers to their stand, where they will guide you through how Primeur can help curate the ideal ranges for garden centres and retail stores. Focusing on individualisation, bestsellers and differing consumer demands, Primeur recognises that one size doesn’t fit all and will be using their time at Glee to help retailers better understand how to optimise new growth opportunities with bestselling lines and innovation through new product development.
2. No price increases for 2025
Despite rising costs in raw materials, production, transport, and packaging, Primeur is committed to keeping its pricing unchanged for the 2025 season. In a challenging market, Primeur recognises the critical importance of supporting retailers and is dedicated to delivering the best possible value to consumers. Now, more than ever, Primeur stands by its partners to ensure that quality remains affordable.

3. Mighty good doormats!
Many may not realise that Primeur’s core business has long been crafting exceptional doormats. This year, the trend-led Mighty Mats brand will make its debut at Glee, following its successful launch into garden retail earlier this year. With over 6.5 million mats sold annually, Primeur is the true authority on doormats and continues to innovate to breathe new life into this profitable product category. The team are excited to bring decades of expertise to your product range, helping you excel in this core, high volume market sector.
4. A world without waste
Sustainability is not just a box ticking exercise for Primeur, but a way of life that remains firmly at the heart of everything they do, with a wholehearted commitment for its entire lawn and garden range to be made exclusively from recycled materials. Many of the doormat designs are also made using sustainable materials.

5. Have your say
Glee offers the perfect opportunity for retailers to meet with the experienced and dedicated team at Primeur and to have the conversations that will help drive sales growth. Primeur believe that working in close partnership with their customers of all shapes and sizes can ensure collaborative working to develop the ranges in a way that best suits their requirements. Whatever your needs, Primeur will have a solution!