Tildenet’s first Glee with the Bosmere business acquired seven months ago sees the company offering around 100 new products in a brand portfolio that includes Haxnicks and the Tildenet range itself.
Managing director Andrew Downey views the addition of Bosmere as a significant strategic move that takes the company in new products categories, including the popular and fast-growing garden covers market dominated by Bosmere for many years.
“I have always thought Bosmere was a wonderful business but we had not originally planned to buy it,” Andrew told Glee Daily News today. “But when the opportunity came up, we saw it was an ideal way forward for us, reinforcing out strong relationship with the independents and our strength across core gardening.”
Bosmere, with its impressive NPD track record, fits well with Tildenet’s approach to innovation, following the distribution deal completed two years ago with Damian Cardozo’s Haxnicks business, renowned for its inspiring new designs.
Andrew says Tildenet, a family business started in 1971 and now empoloying around 60 people, has also worked hard on its customer service and order fulfillment levels, building an enviable reputation in the trade. The Bosmere division is now well on the way to achieving the group’s average 98% fulfillment rate.
Tildenet recently closed Bosmere’s Gatwick depot, opening a new warehouse in Bristol to bring the group’s total warehousing capacity to 120,000 sq.ft.
Among the new ideas you’ll see on the stand today are the simple but effective Boot Clamps, a Pergola Extension Kit enabling users to build their own ‘tunnels’, the Haxnicks Easy Table Garden with built-in self-watering, new endorsement from celebrity gardener Pippa Greenwood across the Haxnicks brand and 'Snip It' mini secateurs in a retail-ready counter-top display (pictured right, with Andrew Downey).
Tildenet can be found in Hall 19 (19G30).