In This Issue
Industry high after thriving Glee exhibition
Kelkay driving footfall and basket value
Meadow View Stone unveil a new customer experience
Retail Lab @ Glee: Creative Director Romeo Sommers gives his verdict
Retail Lab @ Glee: Interview with WGSN’s Lisa White
Burgon & Ball has Christmas gifting all wrapped up!
GIMA Buyer Connect declared a great success
Garden supplier's £4.5m investment in Ashford
Johnsons enhances lawn seed and salesforce at Glee
Job done: nothing kills weeds faster and prevents for longer!
Amazing response to Premier’s sensational new launch
Deco-Pak focus on traditional garden centres
Super Bright Glee for Smart Garden Products
Successful show for Kadai Firebowls
Westland launch ‘We Are Gardening' campaign
Successful Glee for Traditional Garden Games
Great response to Gold Leaf Gloves' new RHS Collection
Briers’ new products reinforce quality
Great response to Great Sense range
New range of cutting tools from Pedigree Garden
Bright outlook for Zest 4 Leisure
Woodstock Chimes: Musical Perfection with a Lifetime Tuning Guarantee
Seed potatoes the main topic of discussion at Taylors Bulbs
Evergreen Enterprises leads with quality, innovation and variety
Patio Black Spot Remover hits the right spot
Another successful Glee for award winners Vivagreen
Get your own copy of GTN Xtra
Glee New Product Awards
Glee Buyers Power List 2017: the winners
Clean sweep of Glee New Product Awards for I-Glo
GTN's Greatest Plant Retailing Awards
JAVADO win Best Plant Display Award
Great British Card Company present charity cheques
Tildenet enjoys growing support at Glee 2017
Vitax on point with its marketing
Show debut for Mr Fothergill's new David Domoney range
Adam hands over to Adam at the HTA
BBC Breakfast broadcasts live from Glee
Time to grow: Glee 2018
bio-bean scoops the 2017 GIMA Innovators’ Seed Corn Fund
Back British Business urges Durstons
Crest launch stunning new POS campaign
A Glee-full week for Greenfingers Charity
News Update
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
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Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
Read more»
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Vitax on point with its marketing



Vitax’s decision to put garden centres and retailers at the heart of its Glee exhibition with striking marketing and point of sale materials has been a great success with an increase in visitors to this year’s stand.

Designed to help gardeners choose the right product and ensure garden centres promote the right product for the right gardening problem, Vitax will be providing customers with range of promotional materials from 2018 varying from sales buddies and branded boxes through to clearer signage and product guides.

This is the first time Vitax has provided both indoor and outdoor promotional material to customers, but follows many years of developing new packaging and products in conjunction with customer feedback.

Sales manager for Vitax, Mark Butler, says: “Gardeners are demanding more from their products not just in terms of specialist feeds and fertilisers, but also guidance on how to use them to get the best out of their crops and flowers.

“To help educate and support both experienced and young gardeners, during 2018 Vitax will be rolling out a range of helpful ‘How to’ guides and additional product information.

“We will also continue to invest in the www.gardenworld.co.uk website which contains all the information a gardener needs to make an informed product selection.”

 In addition to new point of sale material, Vitax has also weather-proofed some of its leading brands.

Q4 Pelleted Fertiliser, Clematis Feed, Organic Rose Food and Azalea & Rhododendron Feed have all undergone a packaging transformation with the addition of 900g pouches.

Developed to aid garden centres promote products next to plants and shrubs, the new waterproof pouches will enable centres to use them outdoors next to its plant displays.

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