Primeur’s ever-evolving doormat offering proved to be a real talking point for retailers eager to discover fresh designs and genuine innovation in a category that has long remained static.

Expanding the Bree Merryn collection

On day two, the creativity keeps flowing. The bestselling Bree Merryn collaboration expands once more, with exclusive new designs and larger formats (50 x 75cm) now available across washable printed mats, starting with four animal-inspired favourites – highland cows, hares, donkeys and hedgehogs. For those looking for a real statement piece, luxury doormats in 50 x 120cm have been unveiled, featuring four standout new designs: Bees, Happy Highlands, Highland Huddle and ‘Special Branch’ with blue tits, robins and other beloved garden birds.

New interchangeable entryway concept

Elsewhere, Primeur has debuted an innovative rubber trellis entryway mat range with interchangeable coir inserts, a concept designed to offer consumers more choice while delivering retailers strong repeat-sales potential. Kicking off with 12 interchangeable coir designs, the range covers everything from seasonal favourites for autumn and spring, to playful boots, bees, florals and a variety of welcoming motifs.

Fresh coir and barrier mat designs

New coir designs also include a charming Highland Cow, a cheerful ‘Welcome’ donkey, plus two half-moon formats featuring the Highland Cow and a bee-inspired design. Meanwhile, the designer printed coir collection sees fresh additions, with new designs including a happy donkey and cuddly cow.  

Merchandising made simple

To support this growing offer, Primeur has also unveiled all-new merchandising solutions, including hanging display stands with multiple drops to showcase more designs and sizes in one easy-to-browse format - helping retailers maximise both sales and consumer choice.

Further information can also be found at www.primeur.co.uk