Westland utilised Glee 2018 to strengthen its position and launch its strongest home and garden range with new products and developments across a diverse portfolio.
At the forefront was the unveiling of new products in the New Horizon range with its revolutionary BIO3 additive which is 100% sustainable. BIO3 is the culmination of a £35million investment and unprecedented breakthrough in peat replacement technology. This next generation compost combines wood, premium quality coir and bio fibre to deliver one of the highest quality composts on the market.
Westland had a very successful show at Glee 2018 receiving two awards, the first for the Deadfast Rodenticides Range winning the category of Best Garden Care. With effectiveness and quality at its heart, this range solves any rodent problems fast. The chemical range have the most modern active ingredients: Difethialone and Alphachloralose delivering baits that kill after a single dose. For traps Westland partnered with Victor the world leader, to deliver reliable solutions, from fast, to humane and repeller alternatives.
Westland showcased its position as the most forward thinking and leading lawn brand, launching a new lawn programme. With simplified lawncare regimes and new products like Gro Sure Fast Start - Smart Lawn Seed that works at lower temperatures so gardeners can boost lawns in early spring and late Autumn, because of its aqua gel coated seed and specially bred varieties. AfterCut Ultra Green+, another new launch, delivers a greener and stronger lawn, which prevents moss from growing.
Peckish Squirrel Proof Suet Pellets, were the second award winner in the category of Best Wildlife & Pets. Containing chilli, unpalatable to squirrels, but undetectable to birds this innovative product helps combat the second most common frustration for wild bird feeders.
Other highlights included; a relaunched John Innes range enriched with nutrients and additives reflecting the latest grower technology; a strengthened straights range with modern packaging, designed to make it easier to understand what each product does and continued £1.2 media support for Resolva Pro which has delivered 18% volume uplift for the brand in 2018.
Glee saw Kent & Stowe launch a unique collection of quality gifts in partnership with the Imperial War Museum’s ‘Dig for Victory’ Second World War campaign.
Flo Pro launched a high end range of metal watering products robust and highly styled to meet consumer demand.
Plantpak and Westland together continued to turn trends into turnover in the area of indoor gardening. Both brands had tremendous success in 2018 and have extended their ranges with new products for next season.
Deadfast Rat Killer Plus Blocks Bait Station contains 0.025G/KG Difethialone. Use biocides safely. Always read the label and product information before use.
Resolva Zero contains Pelagonic Acid. Use Plant Protection products safely. Always read the label and product information before use.
