Three Tier Stackable Raised Bed
Outdoor furniture and decorative garden products and structures expert, Zest 4 Leisure welcomed customers old and new to the Glee Gathering with a fabulous selection of more than 20 new products for the 2021 season.
Three of those products went on to win Best New Product Category Awards – the Three Tier Stackable Raised Bed in Garden Growing Containers; the Burghley Arbour in Garden & Leisure; and the Zest Cherry Blossom Arch joint winner in Garden Landscaping. Zest’s Three Tier Stackable Raised Bed then won Best New Product in Show.
Another success for Zest 4 Leisure was the response to its new ‘easy build’ concept. Based on research with the end customer, the idea is not only insightful but timely. With gardens more important than ever – and online sales a rapidly expanding part of garden retail - ‘easy build’ is all about making decorative garden structures, outdoor seating and dining and GYO products as simple and intuitive to construct as possible, by designing fewer components and ease of build into the product from the start. The new Three Tier Stackable Raised Bed and the Burghley Arbour are great examples.
Zest 4 Leisure is currently working in collaboration with Cardiff Metropolitan University on a Knowledge Transferee Partnership to embed advanced design practices and enhanced manufacturing processes within the business.
Paul Haynes, Key Account Manager at Zest 4 Leisure, presented the successful pitches to the Glee judges live online and watched by the industry.
Paul said: “I was delighted to have the opportunity to talk about our products and introduce our new easy build concept. To have instant feedback and questions from the panel of esteemed judges was an ideal way to see first-hand how the products were being received by a cross section of our industry. The whole process was very well organised, and a pleasure to be a part of.”
Cherry Blossom Arch
Zest 4 Leisure, a British family-run company, designs and manufactures FSC® certified timber garden furniture, swings, decorative garden structures and a wide range of fencing; all backed by an extensive marketing support package including consumer-facing videos, new photography and point of sale. It sells to garden centres, major retailing groups, builders’ merchants, and online retailers, and offers a complete home delivery service across the United Kingdom and Northern Ireland.
To find out more, visit the Zest 4 Leisure at Glee Gathering or visit www.zest4leisure.co.uk.