As ever, Burgon & Ball has been keeping its finger firmly on the pulse of garden trends – and this year at GLEE it is launching an extensive selection of innovative new ranges which tap into this year’s leading garden trends, including the ever-increasing houseplant obsession, the small spaces of Generation Rent, and the dahlia’s return to the fashion spotlight.
With an exciting variety of new products at GLEE this year, there’ll be both standalone new concepts, and whole new collections to inspire - all carefully created, with altogether more thought. There are no fewer than 33 new products on show, and retailers will find Burgon & Ball doing what it does best; introducing top quality, innovative new products. If previous years’ track record is anything to go by, some of next year’s top-selling items will be unveiled at GLEE, giving retailers an exclusive first look.
As an example, one unmissable trend is indoor gardening. The houseplant obsession continues to grow, with some garden centres doubling sales year-on-year - and the market has not yet reached ‘peak houseplant’. Fuelled by the aspirational imagery of Instagram and the leafy interiors featured in glossy home interest magazines, greenery has become a must-have element of interior design, whether or not homeowners describe themselves as ‘gardeners’.
What’s more, for many people, today’s compact urban homes mean a smaller or even no garden, and for ‘Generation Rent’ a garden of their own seems an unattainable goal. So with indoor greenery often the only way to flex green fingers, houseplants are the most popular they’ve been in a generation.
Perfectly meeting the resulting demand for beautiful indoor plant pots, Burgon & Ball’s collection of indoor pots has been a huge success, with the stylish designs flying off the shelves – especially when merchandised using the specially-designed indoor pots stand. And with the leafy trend continuing to make style headlines, Burgon & Ball is now launching a further selection of elegant indoor pot designs, to extend choices for homeowners looking for a style statement.
There’s even a tiny hanging pot created just for those who love the trend for perfectly petite and daintily displayed succulents and cacti – and with a subtle crackle glaze in an aqua shade, it’s also a perfect match for the trend for plants in bathrooms.
Looking at another trend, gorgeous big blooms are making style headlines, and dahlias and peonies take centre stage in ‘British Bloom’, a new design collection in the award-winning RHS Gifts for Gardeners series. The new design has been created to appeal to all ages, as these two favourite classic garden blooms are once again firmly back in fashion. The new collection includes best-selling RHS lines, as well as introducing some inspired new gift ideas.
So to get market insight at your fingertips, and to see the products specially developed to tap into these trends, make sure you visit Burgon & Ball on stand 8E50-F51 at GLEE.
