Kneelo® from Burgon & Ball was the name which introduced the revolutionary memory foam category to the market in 2010. Since its launch Kneelo has been a consistent top seller – and at Glee this autumn the next-generation Kneelo® is unveiled! Re-engineered for even more comfort and with an eye-catching new look, it’s now better than ever.
The original memory foam garden kneeler, the innovative Kneelo® design was created from the inspiration to apply 21st-century foam technology to the everyday garden kneeler to make it the most comfortable and luxurious it could be.
Fast-forward to 2021 and to help retailers make the most of opportunities around the perennially popular Kneelo® name, Burgon & Ball has re-imagined the classic design, for kneelers and for knee pads. Now with enhanced construction that’s more luxurious than ever for the ultimate in comfort, there are also fresh colours with a new embossed pattern, and updated branding. The new, improved Kneelo® has the quality, the aspirational appeal, and the reassurance of a brand leader that gardeners look for.
To help shoppers find and select Kneelo®, this season’s design changes include:
New Kneelo® has an improved foam construction inside, making it more comfortable and luxurious than ever.
Three unique colours join the popular range, creating an attractive and eye-catching display in store. Sangria (soft red), Wheatsheaf (pale yellow ochre) and Evergreen (the distinctive Burgon & Ball dark green) extend the Kneelo® palette in a softer, more contemporary direction.
A new textured crosshatch design on the cover of the new colour options gives Kneelo® a unique and distinctive look.
The new Kneelo® features strong Burgon & Ball branding, with printed logos added to the reverse of both kneeler and knee pads.
Designed to retail at £16.99, new Kneelo® is a higher-value, higher-margin, market-leading kneeler, popular for self-purchase and also a thoughtful gardening gift. This season’s design changes help to differentiate its unique proposition - helping shoppers to seek out and ask for Kneelo® by name.
The new Kneelo® is set to win a new generation of loyal gardening devotees as the success story continues, so make sure you see it first on stand 6G50-H51 at Glee.
Burgon & Ball
T: 01202 684141