We’re giving visitors an exclusive teaser of our ambitious 2026 integrated brand campaign, including the brand’s latest TV ad, which will see Miracle-Gro® step up to inspire gardeners like never before. 

The campaign builds on the success of 2025’s Touch Grass and It All Starts in the Garden activations, which saw us partner with Jo Whiley and Jordan Nobbs to encourage people to connect with their outdoor spaces in new ways.

For 2026, we’re taking that inspiration to new heights with a dynamic campaign that unites the entire Miracle-Gro range under one bold visual identity. With a focus on ease, education, and efficacy, it will empower gardeners—whether beginners or seasoned experts—to create outdoor spaces they can truly be proud of.

The media investment behind this campaign is more substantial than any other in the past five years, with over £2M dedicated to reaching new audiences and fuelling category growth. Visitors to Glee are among the very first to glimpse what’s ahead, and we can’t wait to share more details in the months to come.