In This Issue
Welcome to the Glee Daily News 2020 Omnibus Issue
Glee Gathering receives great feedback
Vital hub for the industry
Virtual show is a big hit with Evergreen Garden Care
Glee New Product Awards – hosted by GTN
Triple success for Zest at Glee Gathering
Primeur enjoys thriving event
Vegetable & Seed Growing Kit a winning idea for 2021
Pleydell Smithyman – 2020 and beyond
Time to weave Korbond into your range
#FloralFriday for Greenfingers celebrated at the end of Glee Gathering week
Catch up on demand
The e-commerce conundrum: Creating sustainable online operations
Protecting and Supporting Our Most Values Asset: Our People
Product Showcases
The Landscaping Showcase
The Outdoor Entertainment and Decoration Showcase
The Garden Care Showcase
Behind the Scenes: Traeger Grills Talk Tech and Customer Experience at Glee Gathering
Perennial: here to help people in horticulture create better futures
Making your website your best salesperson
10 top tips for landing a fantastic range
The Grow Your Own Awards 2020: The Winners
Show success for Primus with double award win
EKJU proves popular over Glee
View the extensive Fancy Flames collection
British Meadow: a new ‘RHS Gifts for Gardeners’ collection from Burgon & Ball
READYBLAZE - Safer Firewood for 2020 and beyond
Vitax launch new products, new sizes and packaging
Micro-Grow launch a new display design for microgreens self watering microgreens kits including refills and tools
Bulldog Tools – made from FSC sustainable sources
Grilling with a Traeger is so simple
Growing with Hygeia has never been easier
Southern Trident launches 100% natural peat free coir compost with plastic free packaging
Sipcam launches new products for 2021 under the pioneering ecofective range
Fordingbridge canopy sets off transformation at Hilliers Marlow garden centre
Top of the class performance from Empathy
Send us your news and great ideas

To advertise in Glee Daily News 2020 contact

Phone 01733 775700


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Top of the class performance from Empathy


Empathy products are top of their class for performance and function, the combination of clear messaging, natural ingredients and the coveted RHS branding means they stand out from the competition to provide solutions for sowing, growing and lawn care for the conscious gardener.  


The team behind the successful product range provide solutions for retailers, ensuring all selling opportunities are maximised within key areas of the garden centre, from developing link-selling opportunities to providing dedicated POS, product placement and training. 


Rootgrow™ Mycorrhizal Fungi is the company’s key product and is included as a key ingredient across the majority of the range, its well established amongst consumers and heavily recommended by the RHS therefore all products containing rootgrow™ carry clear branding to highlight its inclusion. 


Rootgrow™ is also an effective link selling product for seasonal promotions and certain plant groups, the company has developed a series of messaging that can be strategically displayed on around and even on plants - the ‘I love rootgrow™’ hangtags help to drive awareness and increase the possibility of partnering the product with a plant purchase. 


Empathy has even developed smaller pack sizes of certain products to increase link-selling opportunities including the brand new 250g Bulb Starter. 


The company also provides dedicated pos, branded FSDUs which can be stocked depending on the season and a range of product placement possibilities for its wide range of products and a series of wooden display crates which can be seamlessly integrated into displays and bolster the company’s natural credentials. 


Empathy’s Simon Taylor said: “Our key focus for 2021 is ensure our retail customers are fully supported, we have a huge opportunity to capitalise on the influx of new gardeners entering the market, many of which need information and guidance, we believe that the combination of our clear messaging appeals to both new and experienced gardeners and our bold packaging means the products stand out.” 


For buyers interested in setting up meetings with members of the Empathy team to discuss new and existing products please get in touch either directly via email or via the Glee Gathering. To view the current range of products visit 

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