Jardinopia – designer and manufacturer of the award-winning Potty Feet plant pot feet range – reflects on a year of significant growth which all started at Glee at Spring Fair’s inaugural event last February.
The company joined the Glee at Spring Fair family with only a few months trading behind it. The exhibition represented the first time the brand had exposure to the exhibition’s garden centre and gift buying audience.
The response to the Potty Feet range of ‘pot feet’ was overwhelming, with the company winning the very first New Product Showcase award.
Choice Marketing’s Mike Cook – one of the 2018 judges – said: “Potty Feet is a fab idea. It’s a new take on a traditional product, but done so in a way that is fun, and will have mass appeal. It’s an exciting product, and even more so when you consider that Jardinopia launched just five months ago!”
Since February the company has gone on to enjoy rapid commercial growth, with Glee’s September show helping them to round-off a great year. Jardinopia is now stocked in over 500 locations, of which more than 350 are garden centres. They have also expanded quickly internationally, with distribution agreements in place in 10 countries including USA, Canada, Denmark, Sweden, Switzerland, Austria, Ireland, Germany and Japan.
The company has also secured relationships with the RHS, Sutton Seeds, high street retailers such as Waitrose (via Crocus), gift catalogues such as Qwerkity, and will be launching into additional high street retailers in early 2019. Charity link-ups come in the shape of Guide Dogs and the Woodland Trust.
Andrea Barnett, founder of Jardinopia, said: “The last 12 months have been a whirlwind and we certainly never expected to have achieved what we have in such a short timeframe – it’s been brilliant. The exposure we gained at Glee at Spring Fair has opened so many doors for us, and helped to kick start this period of growth. We’re not, however, done! We have so many exciting plans for 2019 including some top-secret brand licenced Potty Feet products that we believe will provide some great design alternatives, as well as two new associated sister product brands.”
The Potty Feet TM range currently features 54 unique designs, including 25 new products as launched at Glee 2018. An additional 40 designs are set to launch in early 2019. Styles include cats, dogs, horses, an extensive wildlife collection, and a British Country Garden range. A new point of sale floor-stand has also been created, enabling retailers to display products out of the box for maximum in-store impact and without the need to dedicate a huge footprint to the range.
Andrea added: “With 48-hour delivery times available we are able to assist retailers with last minute Christmas stocking options. Trade Prices start from just £7.50 (RRP £15) for a set of three figures, making Potty Feet a great pick-up or gifting line.”
Matthew Mein, Glee’s Event Director, said: “It’s great to hear of Jardinopia’s success over the last 12 months. The Potty Feet range is an excellent product that spans the core gardening and gifting sections, making them a great commercial option for garden retailers. To know that both Glee at Spring Fair, and the main Glee exhibition have had a role to play in this success is great, and we hope to continue to support the brand as it continues to forge ahead.”
