Westland will unveil new launches in its Gro-Sure, New Horizon and Resolva ranges at Glee – plus a child- and pet-friendly lawncare solution.

Due for delivery in January 2017, SafeLawn is an organic fertiliser and lawn seed that is designed to be safe to use around children and pets, overcoming a key barrier to lawn treatment use.

 Westland says many are put off using chemicals due to safety of pets and children and 84% don’t use lawn feed. With 18.8m gardens nationwide, this represents a great opportunity*.

SafeLawn is made with 100% natural ingredients, greening up lawns within a week and then continuing to feed as it naturally breaks down. It helps grass out-compete moss and weeds and contains naturally occurring bacteria that breaks down dead moss and thatch, returning nutrients to feed the grass.

*Proprietary Qualitative and Quantitative research 2014.

There will also be a new all-round natural fertiliser from New Horizon, new Natural Power pest control from Resolva!, using a physical action to prevent infestation on ornamental and edible crops, a new Gro-Sure slow-release  Rose & Shrub Food, and new Gro-Sure Smart Ground Cover protective and decorative natural mulch, said to be 75% more effective at weed prevention than other types and offering 50% more coverage*

*Independent trials at Reading University.

On the seed front, the Unwins brand is teaming up with Delicious Magazine and Emma Bridgewater to bring new shoppers into the category.

The Unwins Sweet Pea range will be available in new updated packaging with great in-store merchandising opportunities based on colour combinations. It will be linking with renowned English earthenware designer Emma Bridgewater to give consumers a bespoke Unwins Sweet Pea vase.

The Unwins Bursting With Flavour range will encourage food enthusiasts to go back to basics and grow their own for improved flavour, offering a bespoke Unwins Delicious Kitchen Garden Magazine to ensuring consumers get the best from their plot-to-plate eating experience.