Soho Sumex Tools is using Glee as a vehicle to connect with garden centre chains, online retailers and buying groups, to promote its ranges, all of which can be customer branded.

New for this year, and launched at Glee, is The Eden range of garden hand tools, gloves and kneelers but its Wall Mounted Tool Storage System is also generating interest.

For more than 15 years Soho Sumex has been supplying some of the largest diy retailers but now feels the time is right to expand into the garden market. 

"Everything we do can be customer branded - it's our core business. We have been supplying gardening products in other countries but not in the UK where we have focused more on diy tools. But this is an area we want to explore," said Lisa Bartell, Business Development Manager.

The breadth of the Eden range allows Sumex Soho Tools to offer every price point and a 'good, better, best' product while the flexible Wall Mounted Tool Storage System comes in different components to suit customer needs whether using in a garage, shed or outbuilding.  

Christine Chen, Company Owner said as Sumex Soho Tools is already established within the diy market, she felt that expanding into the garden retail sector was a natural progression and its experience would especially suit those businesses looking for slightly higher volumes.