Burgon & Ball, the UK’s longest-established designer and manufacturer of garden tools and accessories, will be showing its ranges of innovative and beautiful tools; creative gardening accessories; indoor gardening ranges; and inspired gift ideas.
Retailers will be able to discover a major update to Kneelo®, the name which introduced the revolutionary memory foam kneeler category to the market back in 2010.
The innovative Kneelo design was created by applying 21st-century foam technology to the everyday garden kneeler to make it the most comfortable and luxurious it could be. This inspired idea has made it consistently a best seller ever since.
Kneelo’s classic design has now been re-imagined. New construction has been developed and applied across the Kneelo ranges of kneelers and knee pads. With these design changes delivering the ultimate in comfort, Kneelo is set to work harder than ever for retailers.
The design changes include:
New Kneelo has an improved foam construction inside, making it more comfortable and luxurious than ever.
Three unique colours join the popular range, creating an attractive and eye-catching display in store. Sangria (soft red), Wheatsheaf (pale yellow ochre) and Evergreen (the distinctive Burgon & Ball dark green) extend the Kneelo palette in a softer, more contemporary direction.
A new textured crosshatch design on the cover of the new colour options gives Kneelo a unique and distinctive look.
The new Kneelo features strong Burgon & Ball branding, with printed logos added to the reverse of both kneeler and knee pads.
These design changes help to differentiate the unique Kneelo unique proposition - helping shoppers to seek out and ask for it by name.
Designed to retail at £16.99, new Kneelo is a higher-value, higher-margin, market-leading kneeler, popular for self-purchase and also a thoughtful gardening gift. The new, improved Kneelo has the quality, the aspirational appeal, and the reassurance of a brand leader that gardeners look for. It’s set to win a new generation of loyal gardening devotees as the success story continues.
Make a note to visit Burgon & Ball on stand 6E30-F31 to see the full range of exciting products on offer from this respected name in gardening.
Burgon & Ball
T: 01202 684141