Johnsons Lawn Seed, the UK’s leading supplier of grass seed, will take the wraps off two new products at Glee that are set to drive growth in the lawncare category in 2020.
The hotly-anticipated launches are expected to cause a frenzy of media interest on the company’s exhibition space (Hall 8, stand B50-C51), when Johnsons Lawn Seed reveals the solution to a lawncare problem that has plagued the nation’s gardeners for decades.
As part of Danish co-operative DLF Seeds, which channels €14million into research and development every year, Johnsons carried out over 670 tests before finalising the innovative formulation that will hit the lawncare market for the first time when Glee gets underway at the NEC on 10th -12th September.
With lawns under the spotlight for their environmental benefits – which include keeping temperatures down in summer, providing vital wildlife habitats and reducing flooding by absorbing rainfall, Johnsons Lawn Seed will also unveil second development in seed technology that will help consumers to establish a new lawn quickly, even when conditions for sowing and establishment are not favourable.
Johnsons Lawn Seed’s Consumer Manager, Guy Jenkins, said: “Retail buyers should make a beeline for the Johnsons stand at Glee, where we will be revealing a new generation of products, underpinned by scientific research, with the potential to significantly drive sales next season and beyond. A huge amount of research and development work has brought these products to market, and the result is true innovation that will generate additional sales in 2020.”
The launches follow the highly successful introduction of Johnsons’ Super Smart Lawn Feed at Glee 2018. The 100% organic product, which features naturally occurring ingredients, feeds lawns, greens grass and dramatically increases root systems – leading to stronger, greener grass.
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To find out more about the current product ranges from Johnsons Lawn Seed please visit http://www.johnsonslawnseed.com/product-range.aspx
