Celebrating its 10th ‘birthday’ in 2019, the Glee Innovators Zone has already helped more than 275 companies break into the garden retail market. 

This special area is designed to help nurture valuable grass-roots product development and one-off design ideas, whilst also bridging the gap between market-ready new product launches from established companies and pre-commercial product ideas. 

Innovation will also be celebrated within GIMA’s Innovators’ Seed Corn Fund (GISCF). Since its launch in 2014, the GISCF has already witnessed great success. All previous winners have gone on to enjoy great commercial success; going from new brands to established and growing suppliers within the garden retail market.

Vicky Nuttall, director of GIMA said: “The GISCF is designed to help start-up businesses take their product from concept to reality, and with a £6,000 grant up for grabs it is always a hotly contested part of our annual programme of activities. The calibre of entries in recent years has been of the highest quality, and this year is certainly no different.”