Primeur has declared Glee 2024 a resounding success for the company, as its commitment to sustainability, quality, and customer satisfaction resonated strongly with retailers and throughout the halls.

One of the standouts during the three days was the Mighty Mats brand, which made its debut at the show and generated an extremely positive response. Eco Flex, Scrape n Sorb, and designer stencilled Coir Tray Mats proved to be a hit with retailers and the Eco collection including doormats crafted from recycled materials even earned a place on the shortlist in the Glee New Product Awards. With their unique designs and exceptional quality – and with over six million units sold annually – Mighty Mats have the potential to revitalise the doormat category and boost sales for retailers.  

Primeur’s partnership with renowned wildlife artist Bree Merryn added a unique and captivating element for stand visitors, elevating the humble doormat to a desirable home accessory and making it a ‘must stock’ for garden centres keen to maximise sales over the winter season.

However, it wasn’t just Mighty Mats that caught visitors’ attention at Glee. Primeur's ongoing commitment to innovation and sustainability is evident in its latest product offerings, with the introduction of a new five-tier stacking planter proving a hit with many buyers at the show. This versatile planter provides retailers with a practical and space-saving solution for displaying their merchandise. Its attractive design and multiple tiers allow for a variety of plant arrangements, creating visually appealing displays that will pique customers’ interest and drive them to the plant area.

In addition to the stacking planter, Primeur showcased a range of new colours for its existing Tierra Verde planter collection. These new on-trend shades in the Sonata and Octavia models are guaranteed to help retailers create more dynamic and engaging pot benches; adding a fresh, modern touch to their garden centre. Recognising the current challenging economic climate, Primeur has also introduced a new value planter range. Designed to appeal to a wider demographic of customers, these planters offer a more affordable option without compromising on quality or style, allowing retailers to cater to different budgets and tastes. 

Other sustainable and durable garden solutions on the stand included Primeur's recycled rubber EcoWay stepping stones and flexible EZ Borders. The best-selling Railroad Tie design and Scallop-edged designs offer a variety of options for creating pathways and borders in gardens, providing both practicality but also contributing to a more environmentally-friendly outdoor space.

Jenny Douthwaite, Managing Director of Primeur concluded: “Glee 2024 was a remarkable success for Primeur, with our mats and eco-friendly planters driving significant sales. The positive response from retailers confirms a growing market demand for sustainable products, which not only resonated with buyers but also helped us stand out in a crowded marketplace. It's clear that there's an increasing appetite for sustainable products, and we're proud to be at the forefront of this change.”