In This Issue
Excitement mounts as Glee 2021 opens its doors today - UPDATED
Day One opening times
Glee 2021 Show Guide available online
Don’t miss out – register for Glee now
Vote now for the Best Buyers of the past 18 months - The Glee Buyers Power List
Evergreen Green Care launches Miracle-Grow pesticide-free range
Rockery retailing made easy by Altico
Burgon & Ball: new ideas, exciting developments
Taylors Bulbs launch new Kids Grow Your Own kits
Swing by the Deco-Pak stand for ‘crazy’ look at its 2022 offering
Sowing seeds of the future
New Honey & Wild additions set garden décor trends
Primus launch its latest catalogue exclusively at Glee
A glove for every task and every type of gardener
New products to strengthen the hard landscaping category
Vivid animal sculptures that create a smile from Apollo
Tap into key trends and create opportunities with Primeur’s new MultyDeck
Carbon Gold offers a unique peat-free range
Norfolk Leisure turns up the heat
Starring TV role for Protek products
High-quality range of peat-free, coir-based composts
Experience counts for EPoS specialists
Amazing year for Patio Black Spot Remover
Cut above the rest – ARS Japanese Pruning Range
Words of wisdom from Traeger Grill-master
Ecommerce Ready Garden Furniture
A quality product from a quality supplier
Westland leads the way in sustainable gardening
Sizzle next summer with HJ Hall’s new SS22 Collection
Impressive range of water features from Hamac Trading
Hozelock continues to expand 2022 product portfolio at Glee
Specflue offers something for every garden and budget
New products and expansion plans from Garland
Henry Bell delighted to introduce new Wildlife Range
The Campingaz® Attitude range is perfect for those with limited outdoor space
Why buyers won’t want to miss The Real Soil Company
One-stop-shop supplier of multiple brands
A Glee greeting from Woodmansterne
Bloomin Amazing is a firmly establish bestseller
Pedigree Garden goes from strength to strength
Pot-mate is a simple yet great idea from hobby gardener
Algon: simple to apply and gives great results
Hygeia strengthen sustainably sourced range
Dizmezs increase manufacturing capacity after record year
Ondulin's EASYLINE PoS display units take centre stage
Natural palm leaves turned into sustainable tableware
Pleydell Smithyman... strategic approach for future
Yorkshire Flowerpots to showcase British made terracotta planters
Honeyfield’s to take the lead on their newest innovation
Quality gloves for the fashion conscious gardener
Gro Expert brings professional strength plant feeds to garden market
Kin chooses Glee to launch Clever Pots to garden trade
Glee introduces COVID-19 Status Checks
Glee 2021: COVID-19 measures FAQ
Floral Thursday is back!
New date announced for next year’s Glee
Top reasons why plant buyers should visit the Glee Green Heart
Glee Daily News brings you all the latest Glee news
More exciting brands confirmed for Glee 2021
Get ahead of the curve with Glee bestsellers
Enter the GIMA Innovators Seed Corn Fund
Everything you need to know about PAW @ Glee 2021
Glee 2021 content programme details unveiled
Gardenex plays host to International Buyers’ Centre at Glee
Glee Sustainability Report
Get your copy of GTN Xtra
New products, Glee association with GTN
10 reasons not to miss Glee 2021
Excited to be back at Glee - GTN September, Glee Preview Issue, on-line here
News Update
Glee 2021 Show Guide available online

The Glee 2021 Show Guide is now available in digital format as well as being a printed version available free at the exhibition. To view the online Show Guide click here.

Read your Glee Show Guide On-line here
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Enter the GIMA Innovators Seed Corn Fund

As activity ramps up ahead of Glee 2021, GIMA is encouraging new business and innovators to consider entering the 2021 GIMA Innovators Seed Corn Fund, with this year’s winner being unveiled at Glee, the leading annual exhibition for the garden and outdoor leisure industries.


Introduced in 2014 – and supported by Glee ever since - the fund offers the winner an unrivalled prize package, including a grant of up to £6,000  and help with developing and marketing their product to the UK garden retail sector. Included within this prize fund is a year’s full GIMA membership, plus a wide range of business support tools designed to help ease the journey into a new and unfamiliar marketplace, such as free exhibition space at Glee and free PR support during the event; design, development and manufacturing or marketing cost support up to the value of £3,000; access to an industry business consultant; one-year ACID (Anti Copying In Design) membership; and a half page advert in the next GIMA Product Digest.


Since its inauguration, six highly deserving winners have been crowned, all of which have gone on to witness significant core growth. Last year’s winners were Natural Grower, who were selected by the judges thanks to the potential of its Natural Liquid Fertiliser, which taps into the ever-growing popularity of organic and veganic gardening. The judges said: “The product offering, and story behind the brand, is right on message and fits perfectly with the trends that are influencing category growth and consumer demands. An incredibly strong entry, Natural Grower offers well delivered products and a branding that stands out on the shelf. We’ve no doubt that retailers will be wanting to know more about Natural Grower.”



And, indeed, the judges were correct. Since winning the GISCF in 2019 Natural Grower have enjoyed significant growth as the company’s Charlotte Beaty explains: “We launched our Natural Grower liquid fertiliser and soil conditioner for organic growers in February 2019, and with the support of the GIMA Innovators Seed Corn Fund we have had a phenomenal response. Our products are approved by the Soil Association, OF&G, the Vegan Society and the BioDynamic Association. The organic and vegan movements have gained traction over the last year, with consumers looking for more environmentally friendly ways to garden. The GISCF enabled us to develop and expand the marketing of our products and we were able to pay for consultants to advise us on additional e-commerce opportunities. As a result, we were able to make the most of the shutdown period to promote and sell our products online.”


Talking ahead of this year’s unveiling of the GIMA Innovators Seed Corn Fund – which will take place on the first day of Glee 2021 (Tuesday 14th September) - GIMA Director, Vicky Nuttall said: “I’m really excited to see what new innovations are emerging this year as gardening’s popularity increases. At GIMA, we are very keen to continue to support new and emerging businesses entering our sector as they are the lifeblood of the future.  Our Seed Corn Fund often gives these new businesses the kick start they need to succeed.”


Businesses interested in entering the GIMA Innovators Seed Corn Fund in 2021 are invited to do so by visiting and completing the online application form ahead of the Friday August 20th 2021. The full criteria on eligibility to enter can also be found here.


For further information about GIMA, please call (01959) 564947 or email

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