RHS range of planters continues to thrive for Apta
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When Apta designed and introduced the Royal Horticultural Society range of planters in 2012, it gave the whole sector a tremendous boost and helped to raise average prices after years of ‘budget’ pots dominating the market.
It also marked the first of a constant stream of design innovations which have kept Apta at the forefront of the industry.
“The RHS planter is the biggest sales driver in the whole of the planter market,” says Commercial Director James Hoad.
“As the most respected horticultural brand in the world, it encourages customers to trade up and generates more margin per pot sold.
“Others have followed suit by launching various pots in very similar colours and styles, but there is only one Royal Horticultural Society.”
There are some great new products in the RHS range for 2017 including a new glazed colour and more choice in the fast-growing Lead Lite range.
And visitors to the Apta stand (19C20-E21) at Glee will be able to view the company’s other impressive launches for 2017.
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