Westland’s game changing new liquid feed ‘Boost’ is set to take plant food to a whole new level. The first all-purpose plant feed optimised for both peat and peat free composts, Boost is a major step forward in the world of plant feeds.
Using Westland’s unique ‘plant sense technology’, it guarantees four times more blooms and more fruits and vegetables compared to watering alone, giving consumers the garden they’ve always wished for.
This revolutionary product has the perfect blend of high-quality nutrients, with an extra boost of potassium and benefits from having no nitrates within the source of Nitrogen. Boost is engineered to almost eliminate leaching, and is better for the environment, through reduced water waste and removing nutrient loss.
Together with a mix of trace elements and added seaweed, Boost works on all soil types to guarantee success. With an added unique water management technology and an easy squeeze dosing system, application is faster and more efficient, particularly important for drier peat free mixes.
Helen Amos, Westland’s head of category for feeds comments: “Only a third of consumers feed their plants, yet feeding is essential to encourage vibrant, healthy growth. Feeding is only going to gain in importance as the market continues to move towards highly variable peat free growing media. Our research shows us that consumers want more colour and more flowers that last longer – and Boost delivers on that.”
Speaking about the opportunity represented by the plant food sector, Helen continued: “There’s a real opportunity to highlight the importance of plant food and capitalise on the consumer appetite for colourful, impressive flowering. Boost will revitalise the category through technology which optimises high quality nutrients and delivers fantastic results within the changing world of peat free composts. By simply adding Boost to the watering can, consumers can easily achieve their aspirations!”
Committed to growing participation in the plant food category, Westland is focused on engaging with and educating consumers about the value of the right plant food. With guaranteed superior performance, Boost is sure to help the market bloom this year.
Boost will be available from February 2022 with eye-catching displays available for point of sale. A £1.5 million advertising campaign will be launched in May raising further widespread awareness and driving consumer footfall into stores.