Andy McIndoe, 25 times Chelsea Gold Medal Winner, has worked with the team at Kelkay to develop a series of themed collections designed to help consumers with great ideas for designing their own gardens. For less experienced gardeners, who are frequently gardening in the much smaller plots of modern homes, Andy has worked on four core looks for the collections which are sure to appeal to almost anyone.

Mediterranean Garden – mellow Golden Gravel and Eastern Boulders help to create a warm sun soaked landscape in which Rock Rose, Sage and Olive trees thrive

Coastal Garden  – water worn pebbles, Logstone Sleepers and Timber Stepping Stones team with Hebes, Thrift and Sea Holly to create a feel of the coast

Country Garden – subtle Cream Chippings and traditional Cotswold Rockery Stone feature in this low maintenance scheme which also includes Potentilla, Cranesbill and Violas

Town Garden – in small shady spaces Granite Cobble Mats and Black Mountain Rockery blend in contemporary style for urban gardens where Skimmias and Fatsia thrive

“To encourage younger and less experienced gardeners, retailers need to build consumer confidence and provide really easy-to-execute garden landscape ideas.” said Andy McIndoe  “Kelkay’s Aggregate range is a great starting point because it’s so easy to get an instant solution to the most common landscape challenges. The range of Kelkay Collections I’ve created take the use of aggregates one step further, helping customers to understand how they can add other textures and plants to create a well-designed garden space.”

The range of Kelkay landscaping products feature in each of the collections which are designed to help create cross-merchandising opportunities in store and encourage customers to shop not only the landscape materials, but in plants and sundries too. Cleverley merchandised, they present a great opportunity to grow average project spends and provide inspiring ways to increase average basket values.

Each of the Collections is supported by eye-catching and informative graphic display with Kelkay’s unique ‘see it used’ point of sale. All the Collection merchandising slots seamlessly into the enormously flexible Kelkay merchandising system.

Kelkay managing director Antony Harker added: “We are very pleased to be working with Andy whose experience and expertise in the design and care of gardens blends very effectively with our skills in sourcing and marketing the products. Together, we think we’ve created a compelling marketing opportunity that will drive category growth.” 

Kelkay will be announcing their 2017 new product development plans and a host of other exciting developments designed to drive the hard landscape category at Glee on stand 19B10-C21.

For more information, click here  www.kelkay.com

e-mail: salesenquiries@kelkay.co.uk

01405 869333