Taylors showcased their new multi-channel marketing campaign 'Packed With Joy'. Designed to drive engagement and boost sales for garden centres, Packed With Joy celebrates the magic packed into every bulb. 

Spanning across seasons, this initiative not only increases brand awareness but also highlights the perfect planting windows for bulbs throughout the year. As well as spring and summer flowering bulbs, the campaign also covers Taylors range of incredible edibles, ensuring year-round opportunities to engage customers and drive footfall. 

In store POS includes header boards, pull up banners, bunting and handy window cards with a QR code to take consumers to handy how to videos for planting bulbs. 

To support digital marketing, Taylors have put together a “social media calendar” with pre-written bulb related social media posts scheduled at the right time of the season that garden centres can copy, paste and edit to suite their needs; these are backed up with Packed With Joy branded imagery to make it quick and easy for retailers to post about the bulbs they have in their stores. 

www.taylors-bulbs.com

email: sales@taylors-bulbs.com

Tel: 01406 422266