The team at Johnsons Lawn Seed is celebrating a successful Glee after buyers from the UK and overseas flocked to the stand to see the company’s ground-breaking launches for 2020, and examine its market-leading portfolio of top-performing lawn seed products.
Johnsons Lawn Seed’s new Tuff Grass with Dog Patch Resistance – which has been formulated to banish the problem of yellow patches and dead areas of grass caused by dogs urinating on lawns – generated strong interest from buyers seeking to expand the lawncare category. The scientifically proven product also created a frenzy of media interest, with journalists from a broad spectrum of national media outlets expressing interest in the product’s potential to solve a problem that has blighted domestic lawns.
Glee 2019 served as an excellent platform for the launch of Quick Lawn with Accelerator-treated seed, which leads to rapid germination, faster lawn establishment and requires just a third of the amount of water that’s usually needed for lawn establishment. The result is a strong, thick and healthy lawn – even in cold or wet conditions – with 38% more grass within the first seven days. Both launches offer significant potential for retailers to expand lawncare category sales next season, with Johnsons Lawn Seed preparing to celebrate 200 years at the forefront of the lawncare business in 2020.
Johnsons Lawn Seed’s Guy Jenkins said: “Interest in our new products for 2020 and established portfolio of leading lawn seed began at the start of day one, with new and existing customers heading straight to the Johnsons stand. We received an excellent level of enquiries from overseas visitors, too, and left with a big file of new leads to develop. Both of our ground-breaking new products for next season received significant interest from visiting media, who were excited about the technology incorporated into our latest launches, as well as the potential of Tuff Grass with Dog Patch Resistance to banish the age-old problem of canine damage to lawns.”
A special celebration took place on Glee’s closing day, as Johnsons Lawn Seed announced that ARC Southern Ltd, which represents the company in the south east, had won its Sales Team of the Year Award for 2019. Johnsons Lawn Seed said it had been a bumper year for its five agencies, comprising 16 sales agents – but ARC Southern had topped the league for performance. Guy Jenkins explained: “The award to ARC Southern was given for outstanding performance during an outstanding year, which kept Johnsons Lawn Seed at the forefront of the grass seed business, bringing in new customers and extending our range of retail stockists.”
On the back of a successful Glee, Johnsons Lawn Seed has already booked its stand for 2020, where it plans to showcase further innovation driven by the €14 million invested into research and development every year by DLF Seeds, its parent company.
