Altico Garden Products will launch its new campaign ‘Make Any Garden Beautiful’ at Glee Birmingham, in collaboration with leading garden designer Katie Rushworth.

Katie has worked with Altico to create two inspirational garden looks, showing how decorative aggregates, pebbles, rockery, and edging can be combined with plants and accessories to deliver stylish, achievable outdoor spaces.

Trusted advice, in-store

The campaign goes beyond display inspiration. Katie’s advice will be built into point-of-sale displays, giving shoppers clear, practical guidance as they browse. New aggregates POS will include feature boards, QR-linked videos, and digital content designed to spark ideas and support confident purchasing decisions.

This approach not only makes garden projects easier for customers, but also helps retailers increase engagement, link categories, and drive cross-sales across aggregates, plants, and accessories.

A major year for Altico

Alongside the campaign, Altico will launch more than 70 new products for 2026, including a new decorative aggregates range, a first-to-market stepping stone and wall plaque collection, a premium water feature range, and exciting new additions to the best-selling Virtue range.

See it all at Glee Birmingham 2025

Visit Altico at Stand 10F51-G50, 16–18 September, to meet the team, see the new campaign in action, and explore how “Make Any Garden Beautiful” can help inspire your customers and grow your sales.