Scotts Miracle-Gro will be hosting its largest ever stand (18M20-N21) in its third decade of attending Glee.
A central theme will be highlighting of heritage of the existing brands. Visitors will be given the chance to watch a video on lawn care featuring product adverts for TV and press which date back as far as 1966. Celebrating 60 years of Evergreen, the video ends with the unveiling of the 2017 product development. A second video showcases a range of TV adverts produced for the products and brands across the years.
Scotts Miracle-Gro’s themes for 2017 include:
The young gardener who specifically uses pots and containers
Edible gardening, with Miracle-Gro Gro-ables continuing to make gardening easy and accessible with guaranteed results
The launch of Evergreen Super Seed Lawn Seed - the most innovative product of the year.
The top five launches are:
Evergreen Super Seed Lawn Seed Patch and repair remains the biggest task for gardeners. The most innovative product of the year is a blend of seed, feed and soil enhancer to ensure fast germination, even at lower temperatures, and strong roots for a long lasting, beautiful and healthy looking lawn.
Miracle-Gro Pot Shots, which contain pre-measured cones to feed plants and tomatoes in pots and containers for up to six months at a cost of £3.99 per pot.
Miracle-Gro Gro-ables Salad Mixes The new range of Gro-ables Salad Mixes allow consumers to grow more than 40 servings of fresh and tasty salad per £5.99 pouch.
Miracle-Gro gro-ables herbs With more than half of gardeners growing their own herbs, the extended Miracle-Gro Gro-ables range launched last year features guaranteed-to-grow herbs including basil, parsley and coriander.
Levington Essentials Range To mark the 50th anniversary of the Levington brnd, the new range targets the growing demand for basics that deliver value for money without compromising on quality. It will include Multi Purpose Compost, Pot & Containers Compost, Blended Manure and a Gro-Bag.