Following extensive research and development, Nature’s Feast is to strengthen its offer with the launch of a new small animal food collection.

The collection features a range of food, treats and hay for rabbits, guinea pigs and hamsters, an area which represents a £72m market opportunity year on year¹.

It’s based on customer insight showing a gap in the market, with 43% of shoppers buying both mixed food and pellets, as they perceive nuggets alone to be boring and processed, despite their health credentials².

¹ PFMA Report 2015