The Greenfingers Charity and the team at the garden retail’s leading exhibition, Glee, are asking exhibitors at this year’s show to consider supporting the children’s hospice garden charity with a special product promotion.

Many Glee exhibitors have supported Greenfingers in the past, with the likes of Vivid Arts, Primeur, Woodmansterne, Evergreen Garden Care, Woodlodge, Zest for Leisure and Deco-Pak, supporting the charity with everything from rabbit ornaments, doormats, greetings cards, compost, planters and play sand.  And now, as the industry gets ready for the 2023 edition of Glee, the charity is hoping that at least 25 brands will consider supporting the charity throughout the 2024 season.

Linda Petrons, Director of Fundraising & Communications at Greenfingers said: “We’re grateful for every penny raised but recognise that not every business has the time to allocate to fundraising challenges. Product promotions are a superbly simple yet effective way to make a financial contribution to the charity. Previous companies have enjoyed great commercial success for their ‘Greenfingers ranges’ and we hope that many more Glee exhibitors will be open to the possibilities it offers.”

Glee’s Event Director, Matthew Mein, added: “At Glee we are proud to support the Greenfingers Charity and we hope that many of our 400+ exhibitors will look to support via product promotions ahead of the 2024 season. It’s a great way to create some buzz on stand and to offer something unique to retailers, whilst also supporting the continuation of Greenfingers’ exceptional work in children’s hospices across the country.”

How does it work

Product promotions are an incredibly easy way for brands to fundraise for Greenfingers.  Whether a product is specifically created for the charity or allocated from an existing product range, all companies have to do is commit to donating an agreed sum from the sale of each item. The Greenfingers team will also work with suppliers to ensure product packaging highlights their support of the charity’s work, extending its vital messaging to consumers within the retail environment.  Donations can be allocated to the supplier’s annual budget forecast, making it a simple but very effective way to show their support.

Jenny Douthwaite, Director of Primeur, which donated over £4,000 to Greenfingers in 2020 said: “Running a product promotion for Greenfingers was so easy and such a great way to support the charity. Not only could we raise vital funds but the brand awareness it created on the shop floor opened up the charity to a whole new audience. It was certainly a hugely worthwhile approach to fundraising that we would highly recommend to others.”

To discuss this with Linda in person and to find out more about the Greenfingers charity, you can visit their stand at Glee (27-29 June, NEC Birmingham) in Hall 6J72.

Find out more

Any brands interested in launching a Greenfingers product promotion is asked to contact Linda Petrons directly by emailing Linda@Greenfingerscharity.org.uk.

You can also join in the conversation by following Greenfingers on social media - https://www.facebook.com/Greenfingerscharity/, @GreenfingersCha on Twitter, and @Greenfingerscharity on Instagram and LinkedIn.