As day one of Glee draws to a close, Altico reflect upon the reaction to their newly extended range of Virtue Water Features, which were among the top talked-about products from their 2025 range today. 

First introduced at Glee 2023, the Virtue Water Feature range has seen unprecedented success this season, out-performing many of the traditional best-selling lines that have dominated the category over the last few years. 

In fact, the business has been so overwhelmed by Virtue’s success, they have doubled the size of their collection for 2025 and placed heavy stock commitments behind the full range to ensure customers are well supported all season.

Virtue Water Features are made from glazed ceramic, which undergoes a heat-treated process to give them a stunning, rustic, aged appearance. Each piece in their range of 9 designs is totally unique, with prices ranging from £219.99 to £799.99.

Speaking of the range extension, Managing Director Antony Harker said: "We knew we had a great niche selection of products when we launched the Virtue range at Glee last year, but we never expected to see them become one of our best-sellers within such a short space of time. This year we’re back with a whole new selection of lines to add further weight to our offer and to help Garden Centre retailers drive even more volume. 

"We’ve also significantly increased our stock commitments to mirror growing market demand, but we’re still urging customers to visit us at Glee and place orders now to benefit from early order incentives - and to be first in line for these now ‘must-stock lines."

Standing the Virtue range in its own spotlight, Altico has also introduced a bespoke POS concept and a series of collection deals to give complete flexibility. 

To find out more, please visit the Altico stand at Glee: 7C60-E61