Meadow View Stone continue to lead the way in developing new products in the hard landscaping sector which reflect industry demands and consumer trends.
Following the immense success of last years’ collections which were tailored towards the more urban and contemporary colour palettes of greys and charcoals this year’s new products will similarly mirror this continuing trend with a quality collection of Porcelain Paving and two additional decorative aggregates.
Stormy Skies Tuscan Sands Urban Mist Grey Slate
The New Porcelain collection will reflect the huge surge in demand for this popular new wonder product which creates a stylish and low-maintenance garden, due to its hard-wearing, easy to clean, stain and frost resistant attributes. An impactive merchandised stand will drive sales of this range and provide stockists with the opportunity of promoting this high in demand product collection without the need for stock holding.
The Go Garden collection of compost, topsoil and bark will also feature on the stand, which showcases truly unique branding featuring our iconic union flag to further endorse the products raw materials which are sourced, manufactured and produced in the UK.
An unveiling of their new POS is set to be the main focus of their stand with the modern and contemporary styling proving a great success with their selected customers who have trialed it. The continued appeal of the POS in adopting a flexible RRP and Multi Buy pricing strategy has been welcomed by customers who appreciate the opportunity to offer select unique prices and multi buy offers to suit their bespoke requirements and margin expectations.
New this year, the stand will comprise of a second-storey hospitality area that will provide a private area to discuss each customer’s individual requirements together with offering a chill out area for customers to sit and enjoy some first-class hospitality from their partners Halewood International. Halewood will be serving a selection of their specialist Gins, various other spirits within their giftpack ranges, along with hot and cold soft drinks. Customers are invited to enjoy this complementary experience along with taking a closer look at the extensive range of quality products Meadow View has to offer.
Sarah Hill Marketing Director stated, “last year saw a total refresh of our bag designs, website and the introduction of a wide collection of new products which have had some great results. This years’ focus has switched to bringing our POS merchandising offering more in line with our new modern and contemporary brand style, which has helped to endorse the quality of the products we offer”.
A selection of all of these products will be showcased on their stand, along with the opportunity to better understand how Meadow View are transforming their business to become a serious contender in shaping and transforming Garden Centres for the future.