Ireland based Hygeia has experienced rapid growth in recent years thanks to its leading portfolio of results-driven home and garden products, including lawn fertilisers, plant food and hard surface cleaners. Now, the brand is poised to expand its offering with some new product and retail solution introductions that will switch up the traditional garden retail sector.
The existing Hygeia portfolio includes the Green Force Lawn care range which contains feed, weed and moss killer solutions, the Goulding fertiliser range comprising of beneficial, straight and premium feeds, and their Powergrow fertilisers, which features the popular Tomato and Multi-purpose feeds offering exceptional value. The current product range also boasts the Mosgo Hard Surface Cleaner range, which has a proven track record for delivering professional quality results on a wide variety of paths, patios and exterior surfaces.
Boosting the Hygeia offering, and available to see for the first time at Glee 2019, will be ‘Nature Safe’, a new range of organic, eco and vegan-friendly feeds for plants and lawns. Exclusive to Hygeia, Nature Safe is 100% organic, plant-based, and is child and pet safe. Talking about this exciting new introduction, Hygeia’s Tom Stolworthy said: “Gardening may be a ‘green’ activity but there is still room to offer even greener solutions, especially in the current climate when consumers are looking at a range of ways to minimise their impact upon the environment. Organic and veganic gardening is a trend that we anticipate will continue to rise in popularity in the coming season, which is why we have chosen Glee 2019 as the official launchpad for the Nature Safe range. With the complete range, garden retailers can fill their shelves throughout 2020 and beyond with cost-effective solutions that will meet the needs of their customers, and help to drive the green agenda in store.”
Details of Hygeia’s new retail concept are currently under wraps, but Tom offers a small insight into what visitors to Glee can expect. “The environmental impact of consumer decisions is shaping all aspects of how they shop and how they spend. As a result, it is not enough to bring to market green products, but we must also look at the impact of how we retail products and consider whether there are greener alternatives to traditional packaging and retail displays. We believe that there is, and are excited to showcase what we have to offer. We’ve every belief that our new concept will be a real game changer, and will open up a much-needed conversation regarding retailing innovation.”
To find out more about Hygeia please visit www.hygeia.ie. You can also visit the Hygeia stand at Glee, Hall 8, stand B36-C37.
