The all new Flopro Classic Hose Reel from Crest Garden will hit the market at Glee with 30,000 units being given away absolutely free of charge at garden centres across the country.
Flopro have arranged the deal with a The Sun newspaper whose readers simply collect the vouchers and visit their nearest participating centre where they will receive their brand new hose reel at no charge. Crest Garden MD Nick Davies told Glee Daily News today that between 70 and 80 garden centres had already signed up.
The promotion, which is thought to be the largest ever giveaway in the garden industry, was launched yesterday in readiness for the consumer press launch on Easter Saturday 2019. Up to 270 participating garden centres will receive 108 Classic hose reels free of charge. The deal, which represents £2m investment by Flopro, is designed to move the brand to a ‘must stock’ range for all garden centres.
Flopro will receive substantial editorial in the newspaper right across the U.K. and southern Ireland, creating the biggest trade and consumer promotion in the industry. While at the garden centre, visitors may view and purchase accessories such as Flopro spray guns, sprinklers, connectors, timers and lots more creating incremental sales and profit for the retailer.
Consumers can enjoy quality no-leak products from Flopro, while ensuring 100% compatibility with all other watering brands, with an easy snap fit. Flopro products are robust, and UV protected.
Visit the Flopro stand (Crest Garden 7G50-K51) to receive full details and to register as a participant.