Italian seed company Blumen, parent company of garden care brand Fito, have been turning heads on the first two days of the show with an innovative range of seeds designed to tap into the trend towards adventurous grow-your-own and health and wellbeing.

There are appetizing seed range offerings of chillies and peppers, tomatoes, squashes and a range of Italian regional vegetables, all in large strikingly-illustrated packs with recipes on the reverse.

Perhaps the most innovatively-marketed of all are the colour-coded ‘Natural Remedies for Health and Wellbeing’ collection and the ‘Enjoy Veg’ range, an encouragement to  “integrate your diet naturally with vegetables, herbs and flowers” (red brussels sprouts, purple-podded peas, violet beans, black tomatoes and veronica, to name a selection).

Also on the stand is a ‘Natural Health’ range of plants to grow from seed for the pets in your life, all with well-recognised natural properties to promote wellness.

The best-selling Fito range of drip feeders has received its first makeover since launch, with fresh packaging and POS plus the addition of a Natural range using plant and seaweed extracts.

See them all at Glee in Hall 18 (N10-P11).