A lawn cannot be underestimated. It extends the home, evoking a sense of pride and provides a playground. Lawns play a vital role in promoting environmental health. Lawns absorbing CO2, they regulate surface temperatures, absorb rainfall, and attract wildlife. With our newly developed range of lawn care products, we make it easy for consumers achieve their perfect lawn.

Research

Our extensive research showed very clearly that our consumers lacked clarity on the claims made on pack throughout the industry. That there were lots of brands looking similar which lead to further confusion, it was hard to make a clear choice and nothing on the shelf really jumped out at them. Leaving participation in purchasing lawn care low, and walk away at fixture high. This in turn led us to create a clear range to solve all of these issues and meet our consumer’s needs. 

Inspiring over 1.5m new consumers to improve their lawns

Our new lawn care range helps to create, maintain or enhance existing lawns. 

Creating a new lawn has never been easier with our range of Gro-Sure lawn seed. The Gro-Sure promise guarantees that our lawn seed will grow in all soil types. Our varieties are colour matched for consistent results across the entire range. So year after year, their lawn will be that same lush green.

Maintaining an existing lawn is childsplay with our child and pet friendly lawn feed - SafeLawn. A natural choice for consumers that want a luscious, green, and healthy lawn. A fast effective alternative is our All In One Lawn Feed, Weed & Moss Killer which will feed lawns as well as kill the weeds and moss. 

Our products also include ‘Enhancing’ lawn solutions that help consumers resolve specific problems with their lawns. So consumers can use Lawn Thickener to refresh thin weary lawn, enjoy the Ultimate green lawn by using Lawn Ultra Green, remove moss with Lawn Moss Killer or repair a patch with Patch fix.