Glee 2018 was a big show for Evergreen Garden Care. Not only did the leading garden brand unveil its new name, there was also the launch of new products across its entire product portfolio and a new approach to merchandising on display. 

Perhaps one of the most interesting topics for retailers was the merger of EverGreen®, the market leader in lawn fertiliser, with the much loved Miracle-Gro® brand. The move was positively received, with retailers commenting that it brought cohesion to the brand and would help simplify the buying process. Market research carried out by Garden Care also revealed that consumers already perceived a link between the two brands and trusted Miracle-Gro as a reputable brand. 

The new products, Miracle-Gro® Humifirst and Roundup® Speed Ultra, were also praised; both will further bolster Evergreen Garden Care’s existing range of market leading products. The new products, Roundup® Speed Ultra and the new formulation Humifirst ^(TM) in Miracle-Gro liquids range, were also praised; both will further bolster Evergreen Garden Care’s existing range of market leading products.  They were created from comprehensive research and development at the brands scientific facility in Levington. The investment in this research centre showcases Evergreen Garden Care’s on-going commitment to launching formulations that will help gardeners throughout all seasons.

Visitors to the stand saw first hand the new marketing approach that Evergreen Garden Care will be introducing throughout 2019. With floral wallpaper, soft furnishing and picture frames making up the stand; the brand is striving to develop a softer approach to POS. This tactic will tap into the interests of a younger audience and make the product more relevant for their lifestyles.

With so many changes underway the brand used the show to inform and reassure their garden retailers about the exciting developments. The new management team, including managing director Mark Portman, were on hand to meet key retailers and explain how time is changing for the power brand.

“Glee 2018 was an exciting show for us and was a real milestone in the future of the brand,” commented managing director, Mark Portman. ”Whilst we have undergone some big changes in the recent months, everything we are doing is born from a commitment to offer our customers and retailers the best quality products.

“All brands within the Evergreen Garden Care portfolio will continue to grow in 2019 and with a new marketing strategy, including TV campaigns and new POS, we are looking forward to appealing to a new range of customers.”