The market for DIY pest control is growing strongly and most consumers go first to their laptop, phone or tablet for advice. And sales of DIY pest control through online retailers have been growing much more strongly than traditional bricks and mortar. STV want to make sure traditional retailers benefit from this strong category growth in DIY pest control – even if they don’t have a ready-made online solution.
The Big Cheese - Problem Solved stand, STV’s fully interactive merchandising solution, clearly segments pest control products at the point of sale to make consumer selection simpler. But the really clever technological advance is the interactive NFC code built in to the POS. This means consumers can quickly and easily access the new The Big Cheese Webstore online product selector. Consumers are never more than three clicks away from their ideal product solution.
From the recommendations on the site, consumers can purchase direct from the shelf, or they can order other products for click and collect or direct delivery to their home. STV’s partner retailers collect a healthy margin on all sales – from the shelf or the website. Even sales made on The Big Cheese Webstore by consumers at home attract a retail margin for STV’s local retail partner.
Edwin Allingham, STV Managing Director, said “We need traditional retail partners to join us to ensure that consumers can easily access the product they identify online – and keep them shopping with their trusted, local retailer. I’d love to hear from any retailer who would like to know more about this exciting new way to retail DIY Pest Control and to benefit directly from the latest shopping trends."
For more information on The Big Cheese Top 100 and this exciting new sales opportunity, interested retailers are encouraged to make contact with their local sales agent or contact STV directly.
STV International Ltd
Norfolk IP25 6ND, GB
Phone 01953 881580