Westland Horticulture, home to market leading brands such as Jack’s Magic, Boost, Resolva, and Peckish, is introducing the ultimate lawn seed at Glee 2025. PureGreen is a hand-picked blend bred for a longer lasting green lawn, that grows extra dense to combat weeds, to deliver the perfect lawn.

At the heart of PureGreen is Westland’s proprietary variety, West Green, which has been developed following extensive research in UK and Irish domestic gardens. West Green is a revolutionary new grass seed that offers varietal excellence to deliver a dense, deep green lawn, with all the beauty and resilience modern gardeners demand.

The Next Generation in Lawn Seed
PureGreen is a carefully balanced mix of Westland’s proprietary lawn seed, West Green, plus market-leading varieties of creeping red fescue, chewings fescue, and perennial ryegrass. These high-grade varieties have been selected specifically for UK and Irish climates and soils to deliver dense, fine-bladed, deep green lawns, that naturally suppress weeds through thick growth for an immaculate finish.

Truly a seed for all seasons, Westland's new lawn seed features seasonally adaptive varieties that thrive year-round; growing quickly in spring, deep rooted and drought-tolerant to stay green and dense through summer, with an ultra-fine leaf blade for a close-knit lawn that naturally crowds out weeds in autumn, as well as withstanding cold winters that prevent bare patches where moss could take hold. 

Premium Treatment Technology
Each seed is fully treated with an advanced treatment that includes:

• Mycorrhizal fungi and nitrogen-fixing bacteria to encourage improved germination, rapid root development and better nutrient uptake
• Seaweed extract and micronutrients to stimulate early establishment, even in cold temperatures
• A natural green treatment that deters birds to protect seeds from being eaten, while also providing a strong visual effect when sowing.George Pitcher, Brand Manager for Lawn, at Westland, commented: “Westland’s new PureGreen lawn seed is designed for the committed home gardener – a growing segment of consumers who seek long-lasting lawn perfection. This customer understands the difference between annual and perennial varieties, appreciates the science behind the formulation, and is looking for products that deliver visibly stunning results.”

Ideal for Creating a Stand-Out Lawn Range
With its sleek branding and performance-led messaging, Westland PureGreen will elevate any lawn care fixture, offering an aspirational product that complements the full Westland lawn care range. It provides a perfect up-sell opportunity for customers looking to create their best ever lawn.

Westland products can be ordered 24/7 via Westland Live, and frequent top-ups are easy as part of a Westland weekly delivery. Scan here to login in or sign up. To benefit from the in-store POS and display units contact your Westland Account Manager.