The Tildenet group unveiled a wide-ranging brand refresh for their Haxnicks ranges at Glee yesterday, as well as a number of updated merchandising solutions across their other brands.

The new-look Haxnicks packaging employs a softer colour palette designed to give the ever-popular brand a new lease of life. New products in the range include Oxford Fabric Patio Planters, the SpeedWeed weeding tool and a Water Saucer self-watering system for potted plants.

Tildenet’s presence at Glee has grown year on year with Bosmere, Haxnicks and Mainframe brands adding to the Tildenet Gardenware portfolio, continuing to strengthen their offer to retailers.

Another year of substantial investment in company infrastructure has included the launch of a new trade website enabling 24/7 online ordering and more warehouse expansion to meet growing demand.

In addition to the Haxnicks refresh, the Glee stand showcases high-impact, low footprint merchandising displays that aim to give retailers more flexibility at the point of sale, all geared to driving sales.

The Tildenet stand is in Hall 19 (G30-H31).